GE’s consumer financing options through our retailers will enhance our business and marketing strategies, support store growth and deliver a higher level of customer service,” explained Terry Lewis, senior vice president, Yamaha Corporation of America. “The Music and Sound Program is a great way for musicians of any skill level to purchase the best instrument for their needs and make it affordable.” Yamaha is one of the world’s leading makers of musical instruments, topping $800 million in sales in 2004. The new credit card program will provide special credit promotions exclusively for Yamaha dealers, as well as no-cost marketing support. It complements the installment financing program GE launched in October 2005 for Yamaha piano customers.

Yamaha has a very strong retail presence in the music industry, so we’re honored to be chosen for their consumer credit card program,” said Lisa Gabbert, relationship manager, GE’s Retail Sales Finance unit. “Yamaha’s retail strength and our credit support should make this a very successful program.”

About Retail Sales Finance and GE Consumer Finance

Retail Sales Finance, based in Kettering, Ohio, is part of GE Consumer Finance and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: powersports, home improvement, outdoor equipment, automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry, and health care. With $163 billion in assets, GE Consumer Finance, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in 50 countries around the world. GE Consumer Finance, based in Stamford, Connecticut (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.geconsumerfinance.com

GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com

About Yamaha

Since 1881, the Yamaha Corporation in Japan has grown to become the world’s leading manufacturer of a full line of musical instruments, a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools and industrial robots. Yamaha now owns 59 subsidiaries and affiliates in overseas markets in addition to numerous related companies in Japan. For more information visit www.yamaha.com.