“The BRP Retail Finance Program has been terrific for our dealers and customers,” said Pierre Arsenault, Vice President and General Manager for Snowmobiles, Watercraft, ATVs and Sport boats at BRP. “Since we first teamed up in 2001, GE has provided our dealers and customers with great service, innovative financing tools and cutting-edge technology that make financing fast and easy. We’re excited to renew this agreement and continue offering GE’s financing in the future.”

GE Consumer Finance provides revolving financing through the BRP Card, as well as installment lending under the BRP Retail Finance Program, for all BRP products, including Ski-Doo® snowmobiles, Sea-Doo® watercraft and sport boats, ATVs, and outboard engines.

“We’re very excited about continuing our relationship with this market leader,” said Dave Fasoli, senior vice president of GE Consumer Finance’s Retail Sales Finance unit. “BRP manufactures some of the finest products in the powersports industry and we’re proud to be associated with them and help their dealers in offering consumer financing.”

Under the agreement, BRP dealers also maintain access to AdvanceDesk, GE Consumer Finance’s Web-based finance management system. By logging on to www.advancedesk.com, BRP dealers can submit loan applications, check loan status and print financing documents, all from a PC in their office or showroom.

About BRP

BRP, a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski Doo® and Lynx™ snowmobiles, Sea Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, direct injection technologies such as Evinrude E TEC®, Bombardier* ATV all-terrain vehicles, Rotax® engines and karts. For more information, visit www.brp.com.

About GE Consumer Finance

GE Consumer Finance provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: powersports, home improvement, outdoor equipment, automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry, and health care. With $163 billion in assets, GE Consumer Finance, a unit of General Electric Company (NYSE: GE - News), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries around the world. GE Consumer Finance, based in Stamford, Connecticut, offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.geconsumerfinance.com.

GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

®, ™ Trademarks of Bombardier Recreational Products Inc. or its affiliates. * Trademark of Bombardier Inc. used under license.