“According to Beaulieu, the new private label credit card program will offer its Retail Partner Program (RPP) dealers robust enrollment incentives during the initial launch period as well as exciting consumer promotions with special buy downs throughout the year.

“GE Money offers consumer promotions and marketing tools that will energize our RPP dealers and create new sales opportunities,” said Pete Ciganovich, executive vice president of sales for Beaulieu of America. “We were impressed by the resources and options GE provides to help our dealers run successful and profitable businesses. We know that GE will do a great job at all levels to support their credit product with our dealers and customers.”

Dealers who participate in the Beaulieu of America Retail Partner Program are considered an elite group among their peers. To qualify for RPP status, dealers must demonstrate solid expertise and business acumen related to selling high end carpets in the residential market, which represented 74 percent of total U.S. domestic sales in the floor coverings industry last year. Benefits of the RPP program participation include rebates, performance award points and a comprehensive advertising program, in addition to early participation in the new consumer financing program operated by GE Money.

“Our 20 years of experience in the flooring market is strong and we’re thrilled to bring this to bear for Beaulieu as we roll out the initial program for RPP dealers,” explained Sherri Jeckering, relationship manager for GE Money’s Sales Finance unit. “Beaulieu has a track record of innovation in the industry, and we look forward to supporting their continued growth and expanding dealer network.”

ABOUT BEAULIEU OF AMERICA
Headquartered in Dalton, Ga., Beaulieu of America has enjoyed a rapid, consistent growth pattern since Mieke and Carl Bouckaert founded the company in 1978. The company was the first to produce polypropylene oriental rugs, and in 1981 became the first manufacturer in the carpet and rug industry to produce its own yarn. Today Beaulieu has 22 manufacturing facilities in North America, 12 distribution sites and 7,800 employees. The company has a solid history of innovation, expansion and acquisition. Today, Beaulieu of America is considered the third largest carpet manufacturer in North America. Beaulieu’s most successful brands include Hollytex, Coronet and a recently introduced collection of products called Soft Classics.

ABOUT SALES FINANCE AND GE MONEY
Sales Finance, based in Kettering, Ohio, is part of GE Money, formerly GE Consumer Finance, and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in more than 20 markets including: automotive, powersports, home improvement, outdoor equipment, recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and luxury good, and various health care disciplines. With $163 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries around the world. GE Money, based in Stamford, Connecticut, offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at http://global.gemoney.com.

GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

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