Home Money Education     

Press Center

Honda

GE Money and American Honda Motorcycles Refuel Consumer Financing Program

HONDA EXTENDS PRIVATE LABEL CREDIT CARD AGREEMENT WITH GE MONEY

ST PAUL, MINN. -- May 4, 2007 – GE Money’s Sales Finance unit and American Honda Motorcycles, the world’s leading manufacturer of motorcycles, all-terrain vehicles (ATVs), scooters and watercraft, today announced a multi-year renewal of its consumer financing agreement, originally formed in 2001.

Through the Honda Card, consumers can make purchases of Honda’s full range of powersports equipment and accessories at any of its dealers across the U.S. The revolving credit solution allows fast, easy and low payments for new and add-on purchases.

Over the past several years, GE Money has managed the Honda Card program. With Advance Desk, the online dealer management system, and current consumer promotions offered, Honda dealers have increased their utilization of the program.

“The continuation of our partnership offers many future opportunities to facilitate growth for Honda, enabling more people to enjoy Honda exceptional products,” said Greg Pierce, vice president and general manager, Power Products, for GE Money – Sales Finance.

About American Honda Motorcycle
American Honda Motorcycles, a division of American Honda Motor Co., Inc., manufactures and markets a complete range of powersports equipment, including motorcycles, all-terrain vehicles (ATVs), scooters and personal watercraft. For more information, visit http://powersports.honda.com.

About Sales Finance and GE Money
Sales Finance, based in Kettering, Ohio, is part of GE Money and provides private label credit card programs, marketing, installment lending, service contracts and financial services for national and regional retailers and service providers in more than 20 industries including: powersports, sporting goods, home improvement, outdoor power equipment, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care.

With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in more than 54 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit  www.ge.com.

©2007 General Electric Company, All rights reserved.