Earth-friendly design is a growing trend for consumers looking to increase a home’s energy efficiency with economically and environmentally safe treatments and coverings that block harsh rays from the sun. The use of organic materials like exposed wood grain or bamboo blinds and natural woven shades that bring in natural materials are also increasing. Safety is another consideration when choosing window coverings, so cords are not exposed and installation is performed correctly.
“Window treatments are more than just a way to beautify a home,” said Jim Seger, vice president and general manager of GE Money’s Home Furnishings industry. “They can add to a home’s safety, security and privacy. We are pleased to partner with Gotcha Covered to make window treatments and design elements affordable for more homeowners.”
Through its 115 franchise territories across the U.S., with an additional 20 locations planned in 2007, Gotcha Covered designers provide in-home consultations to help homeowners select custom window treatments that best meet individual needs and budgets. GE Money’s credit program will provide extended financing terms and other benefits, including an easy application process, fast credit decisions and promotions.
“Our dealers will be able to incorporate our mobile sales solution to offer customers financing options in an in-home selling environment,” said Mike Rose, president of Gotcha Covered. “Our customers benefit from financing options that help them make their home design dreams come true, and our dealers gain brand recognition with a Gotcha Covered credit card.”
About Gotcha Covered
Mike and Debi Rose, two entrepreneurs with 12 years experience in the window coverings industry, founded Gotcha Covered in 1995. Mike and Debi used their experience to create a proven system for marketing and selling window coverings through a franchise dealer network. With more than 115 franchise territories operating nationwide, Gotcha Covered franchisees sell blinds, shutters, shades, draperies and accessories. Headquartered in Carrollton, Texas. More information can be found at www.gotchacoveredblinds.com.
About Sales Finance and GE Money
Sales Finance, based in Kettering, Ohio, is part of GE Money, and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers and service providers in more than 20 markets including: landscaping, home improvement, recreational vehicles, marine, automotive, powersports, outdoor power equipment, consumer electronics and appliances, furniture, floor covering, jewelry and luxury goods, and various health care disciplines. With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com.
GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.
