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BRP and GE Money Expand Marine Finance Program

BRP ADDS EVINRUDE TO CONSUMER CREDIT OPTIONS

ST PAUL, MINN. -- September 26, 2007 — GE Money today announced that BRP's Outboard Marine Engine division has extended its consumer financing program through GE Money’s Sales Finance unit. Beginning immediately, the Evinrude Retail Finance program will include revolving and installment credit on the Evinrude® outboard engine line at 1,200 authorized BRP/Evinrude dealers nationwide.

GE Money already provides revolving and installment financing to customers at BRP dealerships throughout the U.S. The program is now expanded to Evinrude dealers and provides flexible financing options that make purchasing easier for consumers and provide Evinrude dealers with a greater opportunity for success.

“The fact that BRP is extending its consumer credit program to the Evinrude line is a terrific endorsement of our relationship,” said Greg Pierce, vice president and general manager of the Powersports division of GE Money - Sales Finance. “Sales is a team effort, and we work very hard to provide the consumer financing services that will make Evinrude dealers successful.”

The program is available on boat packages that include new or used Evinrude, Evinrude E-TEC or Johnson outboard engines; new or used loose Evinrude, Evinrude E-TEC or Johnson outboard engines; Evinrude/Johnson Genuine Parts and Accessories; and new Evinrude apparel and accessories. Interested consumers should visit their local authorized Evinrude dealer for detailed information. Dealer locations can be found in the dealer locator section of www.evinrude.com.

About GE Money
With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in more than 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: outdoor power equipment, home improvement, sporting goods, powersports, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

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