Michael C. Fina is a 71-year-old business with stores on Fifth Avenue in Midtown Manhattan and in the Bay Ridge area of Brooklyn. The retailer carries an extensive line of fine jewelry, china, flatware, and gifts.

“Service has always been a cornerstone of our business and we believe offering our customers a wider range of financing options and service backed by GE Money will be an excellent growth tool for us,” said Jeffrey Fina, owner of Michael C. Fina Company. “A branded credit card program also helps foster greater customer loyalty.”

The consumer jewelry industry in the United States is estimated at more than $40 billion annually. New York is considered the hub of the jewelry business in this country.

“Michael C. Fina has successfully stayed ahead of trends, responded to customer needs, delivered first-class service and broadened their product offerings,” explained Mike Friguletto, vice president of Sales for GE Money’s Sales Finance unit. “Our objective is to be the best financing partner we can possibly be by providing an easy application process, fast credit decisions and excellent credit services, enabling Michael C. Fina to close more sales and develop deeper relationships with their customers.”

ABOUT MICHAEL C. FINA
In 1935, Rose Rosenblatt and Michael C. Fina opened a jewelry business on West 47th Street in Manhattan. The couple, who married in 1942, went on to create one of the most successful jewelry retail businesses in New York. Their store moved several times before locating on Fifth Avenue in 1998. Still a family owned business, the two Michael C. Fina stores today showcase the most complete selection of jewelry, fine dinnerware, housewares, and giftware in New York City. With a full service Bridal and Gift Registry, the new Fifth Avenue store has become the highlight of shopping in New York.

ABOUT GE MONEY AND SALES FINANCE
Sales Finance, based in Kettering, Ohio, is part of GE Money, formerly GE Consumer Finance, and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in more than 20 industries including: jewelry and luxury items, sporting goods, travel, powersports, home improvement, outdoor power equipment, automotive, recreational vehicles, marine, consumer electronics and appliances, furniture, floor covering, music, and health care. With $163 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries around the world. GE Money, based in Stamford, Connecticut, offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information is at  www.gemoney.com.

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