

The Eyes Have it with GE Money and Luxury Optical Holdings Consumer Credit Program
LUXURY OPTICAL INTRODUCES PRIVATE LABEL CARD TO CUSTOMERS
KETTERING, Ohio — April 23, 2007 – GE Money’s Sales Finance unit and Luxury Optical Holdings (Luxury Optical), a luxury eyewear retailer, today announced a new multi-year relationship to provide consumer financing through GE Money’s Luxury Finance program.
The Luxury Optical Holdings Credit Card is now available through the retailer’s 39 U.S. locations in New York City, Las Vegas, Boston, Los Angeles, Atlanta and other areas. Customers can use the card for purchasing high-quality fashion eyewear brands, including lines exclusive to Luxury Optical.
“Our customers expect the best products and services offered,” said Pierre Keyser, chief executive officer of Luxury Optical. “We pride ourselves on creating a positive customer experience, and the new Luxury Optical Card allows us to further generate brand loyalty and recognition.”
Luxury Optical features the most stylish luxury eyewear collections. Brand names include, but are not limited to: Giorgio Armani, Cartier, Roberto Cavalli, Chanel, Dior, Dolce & Gabbana, Ferragamo, Gucci, Gold & Wood, Marc Jacobs, Badgley Mischka, Morgenthal Frederics, Prada, Loree Rodkin, T2, Tag Heuer, Versace and many others. The product price range is from $200 to $25,000 and up. Luxury Optical Holdings will continue to uphold its unique shopping experience by offering designer eyewear and excellent optical service in Las Vegas.
“Our objective is to be the best financing partner available by providing an easy application process, fast credit decisions and exceptional service, enabling Luxury Optical to develop deeper relationships with its customers,” said Steve Roe, senior vice president of Sales for GE Money - Sales Finance.
About Luxury Optical Holdings and Circle Peak Capital
Luxury Optical Holdings is part of Circle Peak Capital LLC (Circle Peak), a private equity firm based in New York City. Circle Peak, founded in 2002, invests in established small- and mid-cap private companies in the consumer sectors. Circle Peak’s principals and advisors are experienced in investing in, managing, operating and advising companies with between $10 million and $500 million in sales. Its existing consumer investment portfolio also includes Shari’s Restaurants and Hill & Valley LLC, among several others. The company is dedicated to partnering with proven management, and supplementing management teams where necessary, building profitable and sustainable businesses, and realizing significant returns on capital for its principals, management teams and investors. For more information, visit www.circlepeakcapital.com.
About Sales Finance and GE Money
Sales Finance, based in Kettering, Ohio, is part of GE Money, formerly GE Consumer Finance, and provides private label credit card programs, marketing, installment lending, service contracts and financial services for national and regional retailers in more than 20 industries including: home improvement, outdoor power equipment, powersports, sporting goods, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care.
With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in more than 54 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com.
GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.
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