“GE’s financing programs will enable LandOpt licensees to offer financing options for a wide range of landscaping projects,” said Bruce Christensen, vice president and general manager of GE Money’s Home Improvement division. “We have made the program simple and easy to use, and backed it with world-class customer service to give LandOpt and their licensees a competitive edge.”

LandOpt provides a comprehensive business operating system to independently-owned landscaping companies seeking to increase their business skills and professionalism. GE Money’s credit programs will provide extended financing terms for landscaping services and products and other benefits, including an easy application process, fast credit decisions and promotions at the point-of-sale.

“Nationwide, strong demand for residential project and maintenance work is contributing to double-digit growth in the landscaping industry. Our licensees understand the importance of providing full service solutions to their customers,” said Eben Adams, vice president of strategy and business development for LandOpt. “Adding financing options for consumers will help our licensees expand their business and provide greater value to their clients. We are excited to work with a trusted finance provider like GE Money to ensure our customers get the highest level of service available.”

About Land-Opt
Based in Pittsburgh, Penn., LandOpt empowers a select group of highly qualified, independently-owned landscape contractors with a powerful, proprietary business system to dramatically improve their profitability and growth. The LandOpt Business Operating System is a portfolio of integrated sales and marketing, human resources, operations and general business management modules, based on proven processes, supported by best-in-class technology and professional training, and designed specifically for leading landscape contractors, nationwide. More information can be found at www.landopt.com.

About Sales Finance and GE Money
Sales Finance, based in Kettering, Ohio, is part of GE Money, and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers and service providers in more than 20 markets including: landscaping, home improvement, recreational vehicles, marine, automotive, powersports, outdoor power equipment, consumer electronics and appliances, furniture, floor covering, jewelry and luxury goods, and various health care disciplines. With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 54 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit   www.ge.com.

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